Pip Coburn strikes again and I am, again, in total agreement. From AlwaysOn.
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"So, Ron Insana thinks everyone wants a Swiss Army knife of sorts—a view of the entire world shared by many techies and Wall Streeters. But I vigorously disagree that folks outside the tech world can handle the high total perceived pain of adoption such devices require. Anyone remember the commercial 30 years ago on Saturday Night Live for a watch that had so many features you only needed six hands to operate it?
Folks don't like Swiss Army knives, and market research on what people actually do is far away from the 'common wisdom.' If extra features raise the total perceived pain of adoption, folks will recoil. 'Common Wisdom' is wrong, and, as evidence, very few non-techies carry a smartphone.
Smartphone. Dumb product.
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But since the high tech world has no long term, sustainable use for simplicity, control must be given/returned to the suffering consumer who very much has a longer term interest in simplicity......and reliability and useability, etc. etc.
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